CHALLENGES AS MOTIVATION
Commercial landscapes and the buying behaviour of consumers are changing worldwide to the same extent as society changes under the influence of digitalisation.
Today, brands are facing entirely new challenges when it comes to acquiring new customers, establishing loyal customer relationships, and increasing market shares. C3 Loyalty Services is determined to meet these challenges. In doing this, three main areas are at the centre of our attention.
How do brand messages still get to consumers? And how can sustainable growth be realised in an extremely dynamic environment? We are realising the future of customer loyalty: It is equally based on the market requirements of our retail partners and the real needs of consumers.
We create sustainable acquisition of new customers and emotional customer loyalty using highly innovative technologies.
SUSTAINABILITY AND FAIRNESS
We know the needs of consumers. This is why we are convinced that a successful loyalty programme needs credible partners and messages as well as confidence in product and data security. Market research further confirms that credible brands also live CSR in a credible way.
Our loyalty programme will offer consumers the opportunity to support sustainability projects in the areas of environment and nature as well as health and education. This will be firmly rooted in the programme.
CONNECTING CUSTOMERS AND RETAILERS
Market leaders normally do not have access to customers from other sectors. This is why we link the needs of retailers and consumers across sectors. In doing so, our data warehouse is of vital importance.
Based on our data analysis we lay the foundations for a better understanding of customer needs and thus for a successful customer dialogue. This is how we offer new ways in cross-media and cross-channel communication to existing and potential new customers.