THIS IS OUR COMPANY.
A great idea, four men venturing into independence and a compact team of clever minds, nerds and creatives.
Everything started in the southern Styrian municipality of Markt Hartmannsdorf in a former food store with about 10 IT specialists. That was in August 2015, when C3 Loyalty Services was officially registered. By early 2016, a team of 30 people was set up covering the most essential parts of business – management, IT, marketing, graphics, business development, analytics and research – and ready to really start off with putting the idea into practice.
THE NEXT GENERATION LOYALTY PROGRAMME
While most loyalty programmes encourage customers’ loyalty to only one specific company and only reach out to existing customers, we wanted a programme that united different retailers from different segments, thus increase the effects for each retailer by reaching consumers they otherwise are not able to. A programme that does not tie customers to one particular retailer but allows them to choose from a number of companies covering daily needs to save money (Cashback) with only one card or app.
C3 works with market leaders in consumer segments covering daily needs – ranging from food, cosmetics and telecommunication products, to fuel, electricity and fashion – delivering the right offer at the right time to the right customer.