MICROSOFT PROMOTES C3 LOYALTY SERVICES
Young company made in Styria receives comprehensive financial support from software leader Microsoft.
With its global programme BizSpark, Microsoft is committed to supporting promising business start-ups in the IT sector. The innovative business model of C3 has convinced the software giant and provides the young company under its BizSpark Plus for selected companies with free access to software and cloud services in the value of 120,000 USD for two years. “Microsoft’s generous support has saved us a lot of time and money especially in the set-up phase. But above all, it honours us to be amongst the few companies in Austria that were nominated for the participation in the plus programme and we regard the support as a confirmation that we are heading in the right direction”, says company spokesman Mathias Vorbach.
C3 uses highly sophisticated analytical methods to help retailers with data-driven marketing gain a competitive edge. By specifically addressing individual customer needs, C3 creates value for retail and retailers do so for their customers. Globally, companies as WhatsApp or Runtastic in Austria have benefited from Microsoft’s start-up initiative and were able to use the programme as a springboard.
ABOUT MICROSOFT BIZSPARK
BizSpark is a global basic funding programme tailored specifically to the needs of IT start-ups that was established in 2008 and provides MSDN subscriptions, thus free access to software titles, to newly established and young companies. The extended cloud support for selected start-ups, BizSpark Plus, was established about three years later. More details at https://bizspark.microsoft.com//.
C3 develops the “Next Generation Customer Loyalty”. Individual customer needs and future trends are recognised on the basis of innovative customer analytics and customer insights methods. Thus, retail is given a loyalty programme that meets customer needs and allows retailers to gain new customers, increase sales and strengthen their market position. More details at www.c3-ls.com.