THE FUTURE OF CUSTOMER LOYALTY
Why loyalty plays an important role like never before and customer loyalty needs to better respond to individual needs.
The customer dictates the market. Why? The answer is simple: Their needs, preferences, interests and personal attitudes determine success and failure in the market. Today’s customers are digitally connected, compare prices and choose the most suitable offer.
Companies, now more than ever, need to cater to their customers and react to market events, trends and feedback flexibly, fast and efficiently. Otherwise, consumers quickly seek for something different – and there are plenty of alternatives. Anyone thinking that customer loyalty doesn’t play a role anymore is mistaken.
CUSTOMER LOYALTY IS THE NEW MEASURED VALUE FOR ECONOMIC SUCCESS
Classic target group clusters are outdated. Customers don’t want to be flooded with offers that don’t meet their interests. For companies, it will be decisive to deal with the consumer as an individual and find out what they really want. Understanding customer needs, reacting to them accordingly and finding and cultivating a mutually beneficial communication between consumer and retailer is the currency of the future.
THE NEXT GENERATION OF CUSTOMER LOYALTY
Loyalty programmes have one fundamental task: They are supposed to motivate customers to return – no matter the advertising of the competition. But how to create this loyalty? By not only servicing customers’ immediate demands but going beyond. We at C3 Loyalty Services have the answer with our “next generation of customer loyalty”.
We find ourselves being in different roles every day – in our spare time, in our job or for example as parents. This is why we have different needs as consumers. What would you say if a loyalty programme recognised that and delivered offers tailored specifically to meet individual needs?
The C3 loyalty programme offers exactly that solution to his retail partners, and thus a sector-spanning platform giving them significant competitive advantage. Thanks to our customer insights, companies know exactly what makes their customers happy and consumers get what they really want – without having to sift through the seemingly endless amount of offers.